Are You Sick of Flaky Tests? 

Join an Online Conference & Community Dedicated 100% to Automation Testing. 

20 + World-Leading Test Automation Experts Will Share With You Their Most Epic Secrets

You'll Discover How to Perfect the Craft of Creating Test Automation Awesomeness and Accelerate your career. 

All Online January 8-10th 10-6PM (EST) 2018 Sorry you missed the LIVE event. Due to demand I've decided to keep registration open. So you can still get all the recordings including LIVE Q&A vids and Slack chat history logs for all three days.

 ​Dave Haeffner 

 Author of The Selenium Guidebook 


Of all the online test automation conferences or tech conferences, I've attended, this is the first one that didn't suck and that I actually enjoyed!


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    Lifetime Access 
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    Transcripts & 1-Page Summaries
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    Access to Private Slack Channel


*Groups of 5 or more get 20% off at checkout

Our 2017 inaugural conference attracted 751 attendees from over 46 countries and generated over 13,956 conversations in our private slack channel to date. All sessions are delivered online and recordings are available upon conclusion of each conference day within 24hrs. So you don't want to miss out on our 2018 event. Register below to get lifetime access to all conference content.

Your 2018 Speakers
(*speakers  and times subject to change)

Mon Jan 8 

Gil Tayar - Not Only Cars: “AI, Please Test My Apps" 

Richard Bradshaw - Don't be SCARED of automated checks/tests

Leo Laskin - Sauce Labs Sponsored Speaker: Anyone Can Cook

Titus Fortner- TBA

Jeff 'Cheezy' Morgan - Patterns of Automation

Jane Mareth - Getting Started with WinAppDriver

Shashikant Jagtap - Hands On XCUITest for iOS apps

Oren Rubin - Roundtable Expert

Angie Jones - Roundtable Expert

Ali Khalid

Ali Khalid -Roundtable Expert

Jason Arbon

Co-author of How Google Tests Software and Founder of Appdif


Love your Guild conferences and I've pointed a lot of folks to it as the premier test automation conference.

Tue Jan 9 

Manoj Kumar

Manoj Kumar- From Call back's hell to using Async Await: Automated testing with JavaScript

Mark Winteringham - REST APIs and WebDriver: In Perfect Harmony

Eran Kinsbruner
Perfecto Sponsored Speaker


Corina Pip - Be productive in your automation with the Apache Commons helper libraries.

Lisa Crispin- The Secrets of Successful Test Automation

Ash Coleman What Are Your Automation Tests Telling You?

Michelle XIE

Michelle XIE How does Automation Developer Work with DevOps

TBA MicroFocus Expert - Roundtable Expert

Paul Grizzaffi - Roundtable Expert

Meaghan LewisRoundtable Expert


 Comment left in a 2017 Automation Guild Survey 


As a tester but also as a mom of two young children, the Automation Guild Conference was the perfect format for me. I can listen to the speakers at the [most convenient] time for me, and having the videos available to refer back to any time is awesome.

Wed Jan 10 (All sessions are in EST time zone)


Toyer Mamoojee - Automagically covering the Automation Pyramid and Agile Quadrants

T.J Maher

T.J Maher- How to Pass a Coding Interview as an Automation Developer

Bria Grangard
Smart Bear Sponsored Speaker: Laying the Foundation for Enduring Success: Elements of a Test Framework

Mark Fink

Mark Fink- Automated Deployment To AWS

Paul Grossman

Paul Grossman -  The Dark Arts of Functional Testing with UFT 14.0

Satyajit Malugu- Robust and reliable Android app automation with Espresso

Mike Talks and Team- Better Unit Testing

TBA  - Roundtable Expert

Jason Arbon - Roundtable Expert

Greg Paskal

Greg PaskalRoundtable Expert

Stevenson Randy

Performance Testing and Program Manager at Deere


This has been probably the best "training money" I have ever spent in my 18 years with Deere and 15 years with the DoD.

Jason Arbon - Reliable mobile automation with AI


Kushan Amarasiri - High Octane Test Automation with Protractor *backup speaker no live Q&A

Andrew Krug - Andrew from will be our Slack channel Leader this year! 

BJ Aberle - The 2018 Automation Guild theme song composer and house band leader.



We've brought the best speakers in the world to bring you the knowledge you need to stay ahead of the curve in the automation testing. Make sure to check out our all star lineup below!


You need to keep learning. One of the most rewarding ways to do this is by attending conferences. Unfortunately, sometimes it's difficult to make it to a conference due to travel costs, the price of the conference ticket, or your ability to take time off. Save yourself heaps of time by not having to travel to a conference and try to be able to fit it into your busy schedule.


At traditional conferences many times you end up missing a session you really wanted to attend. Or you forgot something that the presenter mentioned. Watch each session as many times as you like!  

So you will be able to listen to the talks at your own pace.


Not just powerpoint presentations - real world examples. Our goal is to have as many high quality screen share sessions where the presenter is actually showing real world examples rather than high level slides. 


With your paid registration, you’ll also have lifetime access to all the conference videos, so you can look back and watch on your own schedule. If you can’t make a Q&A session live, all live aspects of the conference will also be recorded and uploaded to the site within 48 hours.

In addition, you’ll receive access to the Automation Guild conference site and all its content for up to a year after the conference is over, affording you the opportunity to download it to your own device(s) where it can be kept for as long as you wish.


10:00 - 10:55
Not Only Cars: “AI, Please Test My Apps”

Autonomous cars were a Scifi dream not 10 years ago. A computer driving a car? No way. But it did happen, and is happening. And if scientists do it for a complicated task such as driving, can they do it for automated regression testing? In this talk we explore what is being done in the field today, but also speculate about the future: we introduce the 6 levels of autonomous testing (that correspond to the 5 levels of autonomous driving), and try and figure out what kind of help current AI techniques can bring to automated testing.


How autonomous driving works (unrelated, but fun to know!)
How AI works today to assist you in testing your app
Where can AI take us in the near term
The 6 levels of AI in automated testing
Dreaming about the long-term

Gil Tayar
Evangelist and Senior Architect, Applitools
11:00 - 11:55
Don’t be SCARED of automated checks/tests

Automation is a vast topic and requires a whole host of skills to get value from. Yet as an industry the only one we seem to focus on is the ability to code. This has perplexed me for a while, so recently I starting thinking about the anatomy of an automated check. Which in turn led to me thinking about the skills required for each component. The result of this thinking is S.C.A.R.E.D.

SCARED is a mnemonic to aid with the design and implementation of automated checks. SCARED is a powerful mnemonic that encourages all the team to get involved in the design of our automated checks. It sheds light on the important components that lead to reliable and valuable automation. Code is important, knowing tools is important but not as important as the non-coding skills such as modelling, system knowledge, critical thinking and communications. Those amongst many others we’ll discuss are all required for successful use of automation in the context of testing.

So, I encourage you to not be scared of automation and join me for this session. Together we will explore automated checking and discuss how the most important part in automation may very well not be the ability to code, so perhaps we start to value and appreciate these other skills, and more importantly, those people who already have them.


  • Recognize and elaborate on all the skills required to succeed with automation
  • Describe the anatomy of an automated check
  • An appreciation that sending everyone to code school is not the answer to improve testing
Richard Bradshaw
FriendlyBoss at Ministry of Testing. Teacher, Speaker, Tester at Friendly Testing. Automation in Testing advocate
12:00 - 12:55
Anyone Can Cook With Automation

Manual testing is becoming increasingly more complex, causing companies to realize they can help testers be more effective and efficient at their job by automating appropriate tasks. But let’s face it: Test automation is scary and still new to many QA departments. Many are unclear about where to begin: Do you need a degree or significant development training to write automated tests? What are the programming basics and required tools that a tester needs to know?

Leo Laskin illustrates data sets of untrained Selenium and non-technical users and the time it took them to learn Selenium. Hear about the programming basics needed to be successful in QA automation and how easy it is to pick them up, the best development tool kits for Selenium and IDE programs, as well as a preview of more advanced QA topics, including CI/CD and virtualization of test environments.

Learn the challenges of appropriately applying technology to testing, great programming techniques and development tools needed to excel in automation, and how anyone who can code can cook up their own automated scripts using Selenium.

Leo Laskin
Sr. Solutions Architect
13:00 - 13:55
Titus Fortner

Titus Fortner – Watir

14:00 - 14:55
Patterns in Automation

Jeff ‘Cheezy’ Morgan

Jeff ‘Cheezy’ Morgan
15:00 - 15:55
Getting Started with WinAppDriver

During this session, we will discuss Windows Application Driver (WinAppDriver) and how it can be used to test your Universal Windows Platform (UWP) apps. I will create an app and check my elements using WinAppDriver. I will share a few tips that have learned along the way.

Jane Mareth
16:00 - 16:55
Hands On XCUITest for iOS apps

User Interface Testing of iOS app was never easy. In order to replace army of manual testers, various tools like Appium, Calabash came in picture which are just wrappers on top of Apple’s native technologies like instruments and UIAutomation to prove the point of automated simulators. Those tools allowed QA engineers to write a script in other programming languages like Ruby, Java, and so on. However, this approach proved more damaging to iOS development than good. The QA engineers use Java or Ruby to automated UI tests and developers keep developing in Objective-C or Swift. This produced huge technology gap between developers and QA engineers. There are millions other problem using those tools for testing UI of iOS app.

Apple introduced UI Testing framework embedded in Xcode IDE which is also known as XCUITest in WWDC 2015. The XCUITest framework enabled UI Tests to be written Swift, Apple’s own programming language which can be understood by both QA and Developers to bridge the technology gap. In this hands-on demo we will see how to get started with XCUITests.

Overview of XCUITest Framework (15 Min)

Practical Demo (30 min)
Practical demo covers following :

1] Setting up Example iOS project
2] Create UI Testing target within XCode
3] Exploring XCTest API’s to write UI Tests
4] Create our own UI Tests
5] Making UI Tests Scalable
6] Executing & Analysing UI Tests from Xcode
7] Executing UI Tests from command Line

At the end of this talk, you will have an understanding of XCUITest framework and should be able to write your own tests by using XCUITest API.

Shashikant Jagtap
17:00 - 17:55
Day 1 End Of Day Roundtable


Angie Jones
Ali Khalid
Oren Rubin
10:00 - 10:55
From Call back’s hell to using Async Await: Automated testing with JavaScript

Recent developments in the JavaScript world have turned attention toward adopting JavaScript for test automation, thus creating a full stack end-to-end framework based on JS.
In this is technical talk, Manoj aims to show case the ease in writing automated tests using Async/Await modules. A Primer on Getting started with Test automation with Protractor and WebdriverJs. This session will show all you need to get started with a JavaScript based Test Automation setup.

Manoj aims to cover the following:
1. Overview- JavaScript for testing
2. BDD in JavaScript
3. Selenium WebDriver – JavaScript
(a) Overview of Webdriver Js
(b) Sample project Setup with Mocha framework
(c) Usage of Async & Await
4. Angular Introduction and Protractor in Action
(a) Blocking Proxy
(b) Protractor with TypeScript
(c) Page Objects
(d) Usage of Async/Await

Manoj Kumar
Quality Engineering Consultant,, Tech-Speaker, Organizer - Selenium Conference
11:00 - 11:55
REST APIs and WebDriver: In Perfect Harmony

A common pattern that Automator’s fall into is trying to execute every action of a test via the UI, from logging in, creating required data, navigating to that specific data and then running assertions on it before logging out. This can lead to tests that are slow to run and likely to break due to the reliance on many Web elements.

This talk will demonstrate to participants how they can use HTTP request libraries and WebDriver in harmony. We’ll cover how HTTP request libraries can take care of state manipulation and data setup so that WebDriver can be used to focus on the areas WebDriver is strongest at.

We’ll look at:

* How we design a test and what actions are involved in the execution of a test
* How we can break up the different actions of a test and assign different tasks to different libraries
* A practical demonstration of how to add an HTTP request library into a current WebDriver based framework to create data for WebDriver to use
* An approach participants can use to organise HTTP request code to make it DRY and reliable
* Tips and tricks for participants to use to help them determine what HTTP requests and WebDriver can help them with

Participants will leave with a deeper appreciation for the strengths of WebDriver and how to effectively improve their frameworks reliability and speed.

Mark Winteringham
12:00 - 12:55
Perfecto Sponsored Speaker


13:00 - 13:55
Be productive in your automation with the Apache Commons helper libraries

We all have to write some bits of code that seem too complicated or that take too much of our time. We wish there was a way to just have that code out of the box, and use it without much hassle. Luckily, there is a collection out there, the Apache Commons project, that provides us helper classes and methods for all kinds of tasks, like:
* Working with Strings (extracting substrings, checking whether other strings occur in a given String, splitting them)
* working with files and folders (creating, copying, moving or deleting them)
* generating random Strings of specified lengths and containing specified or random characters
* checking the OS the tests are running on
* and so many more
Join my talk, as i will present some of the most useful helper classes included in the Apache Commons libraries, together with some of their frequent uses.

Corina Pip
Owner at - Senior QA Automation Consultant at NTT Data Romania
14:00 - 14:55
The Secrets of Successful Test Automation

If we want confidence in our software product, if we want production deployments to be boring and routine rather than fraught and stressful, we have to master test automation. Automating tests is hard. It’s expensive to automate and maintain tests. Some say “Our managers won’t let us”. Others say “I can’t find testers who are good at coding” or “I picked the wrong tool.” Yet, we see many teams are doing continuous delivery, so they must have figured out test automation. What’s the magic silver bullet? Lisa Crispin has decades of experience with successful test automation. She will reveal the secrets to success, illustrated by an infamous test automation fable.

Learning outcomes (well, they are secret, but here’s an idea):
•How to make time for innovation, and for other testing activities such as exploratory testing
•How to get the skills you need to succeed
•Why this doesn’t mean firing your testers or automating everything

Lisa Crispin
15:00 - 15:55
What Are Your Automation Tests Telling You?

You have a team dedicated to writing test cases, and you have a team tasked with automating them. So who is responsible for speaking for your tests? You would suspect this would be the added task of the engineer or the engineer in test, however wouldn’t it be great if the tests spoke for themselves?! This can be a dream realized. When a test is passing or failing, it should be indicative of a story. It should inform the team of key information in order to understand what is going on with your technology. Join me as I discuss stronger communication within your automated checks, proper messaging to clue teams in on product status, and the must haves to include in order to leave tests to advocate for themselves.

Ash Coleman
16:00 - 16:55
How does Automation Developer Work with DevOps

This session will cover:

* Who is DevOps?
* Why automation developers should work with DevOps?
* How automation Developers should work with DevOps?
* If there are no DevOps in your company, what should you do as an automation developer?

Michelle XIE
17:00 - 17:55
Day 2 End Of Day Roundtable

Ask the experts anything LIVE Q&A

Paul Grizzaffi
Meaghan Lewis
10:00 - 10:55
Automagically covering the Automation Pyramid and Agile Quadrants

I would like to share how I approached a new large scale project (migrating from an older enterprise system). My challenge to myself was to not repeat past Automation mistakes by tackling the different levels of Automation from the get go. I have tried to fit my automation into both the Automation pyramid and the Agile Quadrants models. I would like to show automation using multiple tools from the API level-both functional and contract type API Automation using Javascript, Smoke UI testing using Nightwatchjs. E2E Business process type regression UI automation using UFT, Database migration automation testing using UFT and finally Performance testing using jMeter.

Toyer Mamoojee
11:00 - 11:55
How to Pass a Coding Interview as an Automation Developer

Are you an automation developer looking for a new position? Let’s simulate the experience of a coding interview:
Open up a browser and Google the keyword “stopwatch.”
Take out a blank piece of paper and a pen.
Press the “Start Button” on the stopwatch web app, then attempt to answer the following question:
“Using your favorite programming language: Write a method that checks to see if a given word is a palindrome. Example palindromes: ‘noon’ and ‘racecar’.”
Ready? … GO!

Yes. Seriously. Attempt to answer the question. I’ll wait.

Try this exercise for at least a good 60 seconds, even if you think you can’t do it. Don’t give up!

… Time’s up! How well did you do?

If you had trouble with this question, if your paper is mostly or completely blank, if your forehead is covered in flop sweat, or if your first thought was, “Why are you forcing me to do this? I’m an automation developer, not a coder!” then this talk is for you.

T.J. Maher
Sr. QA Engineer
12:00 - 12:55
SmartBear Sponsored Speaker – Laying the Foundation for Enduring Success: Elements of a Test Framework

One of the most challenging parts of the software delivery lifecycle can be setting up a testing framework. It takes time, a lot of thought, and commitment to do things that will support the success of your future testing efforts. However, when you set up the right one it can help you establish everlasting success from there on out. But getting started—well that can be a very painful process. Join me in this webinar to learn how to define the important components of the SDLC, decompose and reuse common functionalities, and make informed decisions about your testing suites.

Bria Grangard
13:00 - 13:55
Automated Deployment To AWS

According to Gartner AWS is the leader in infrastructure as a service (Iaas). In 2017 the company I worked for at the time won the Gartner award “Best Data Management and Infrastructure”. Key to our success have been the automation tools we built to successfully run >100 deployments per day to AWS. In April 2017 we open sourced the tools. In 2017 a lot of work went into the tools to make them more robust and usable for a broader audience.

Mark Fink
14:00 - 14:00
The Dark Arts of Functional Testing with UFT 14.0

This session will take a fun look at some of the little known secrets of UFT test automation. It will include best practices learned from nearly two decades of experience. Finally it will a larger look at extending this approach to other tools.

Paul Grossman
15:00 - 15:55
Robust and reliable Android app automation with Espresso

Espresso is a framework introduced by Google that provides reliable and fast automation for Android apps. We will start with setup and configuration of espresso with Android Studio. We will use the standard tooling and create a test and execute it on a local emulator and remote firebase test lab from within the IDE. Then, we will walk through locators, actions and assertions with a more complicated test. Finally the session demonstrates the synchronization of espresso through a network rule. Unlike traditional black box testing frameworks, espresso knows about the internal state of the app, system UI threads and can synchronize waiters appropriately, giving unprecedented control and accuracy for test steps.

Satyajit Malugu
16:00 - 16:55
Better Unit Testing by Example

Everyone has heard of the test automation pyramid – you should have lots of unit test automation, and less user interface tests at the top. But a lot of places are still struggling with this. Typically in reality we have more UI tests than unit ones – the “ice cream cone” reality.In this session we’ll examine a couple of scenarios, and work to build a better unit test framework. We’ll take code which has unit testing in it which isn’t that great, and apply some principles to make it better.

The key take homes will be:
* Unit testing is fast
* Everything starts with the design – we’ll look at how the code is written can aid or hamper testing
* Unit testing ideally should be simple, not elaborate, ideally testing only one thing per test.

Mike Talks and Team
17:00 - 17:55
Day 3 End Of Day Roundtable
Jason Arbon
Greg Paskal
Select date to see events.
About Your Host
Joe Colantonio

Hi I'm Joe! I'm a test automation architect for a large Fortune 100 company with over fifteen years of automation and performance testing experience. I'm also the founder of the popular test automation blog, where I've been blogging for the past six years. I'm also the founder/host of, a podcast dedicated to all things test automation related, and the author of the book the UFT API Testing Manifesto: A step-by-step, hands-on testing guide for the masses and the PluralSight course Quick Guide to API Testing with HP's UFT

“Simply put, my mission is to help individuals and organizations success with automation awesomeness ”

What You Get

Each session will be between 30 min and 1 hr. Session will be prerecorded and you can view as many times and as long as you like.


Sessions may include resources like worksheets, PDF summaries, checklists, transcripts, audio files and more...


Most session will focus on actionable automation tools and technique you could use right away. No fluff


Become the Hero of All Your Teams Automation Efforts:

Access to a private members only Slack Channel

My hope is for this not to be just a one time event but a community that will grow and support our automation efforts. Hence the name "guild" an associations of artisans test automation engineers who control and share the practice of their craft in a particular town (online).

Don't be Left Behind: Join the Guild Today!